01
People love collecting with purpose
Visitors who engaged with the Passport scanned vendors, collected cards, hunted hidden Easter eggs and checked leaderboards. They played the show as intended — proving the core game loop works.
Our Story
About COLLECT//PLAY
The interactive collector & culture show.
You don’t just attend. You collect it.
The origin
An idea tested
in the real world.
COLLECT//PLAY began with a digital collecting Passport tested at a live collector and card show. The idea was simple: give visitors a reason to explore, meet vendors and build a collection as they moved through the event.
Our first live pilot taught us that the experience could turn a visit into something more active and connected. For the people who engaged, the Passport became a reason to keep exploring.
The core game loop worked. The next step was to build the right show around it.
What we learned
Three lessons. One clear direction.
02
Vendors need to be part of the experience
The concept works best when vendors are prepared, understand their role and can welcome visitors into the game. Clear briefings and visible signage make each collecting moment feel intentional.
03
The whole show has to be designed around the game
Interactive collecting needs clear visitor onboarding, scheduled challenges and an event team aligned from the start. It works best as the thread connecting the show, not an add-on.
Why COLLECT//PLAY exists
Not an add-on.
The whole idea.
That lesson shaped COLLECT//PLAY: its own curated event, built around interactive collecting from the start.
Cards, gaming, art, makers, collectibles and live challenges are connected through one digital Passport. Each part of the show has a place in the experience — from a conversation at a vendor’s table to a hidden card discovered along the way.
We’re building an event where discovering, collecting and playing belong together.
What we’re building
A show with purpose.
- Curated vendors and creators
- Digital Passport included with the event experience
- Vendor collecting and hidden cards
- Live challenges and leaderboards
- Family-friendly, collector-approved atmosphere
- Clear briefings for vendors and staff
- A show designed to be played, not just walked around
Powered by Wheelside
Wheelside provides the technology layer behind the digital Passport, collecting, check-in and event operations. COLLECT//PLAY is the public event brand — the curated show built around that experience. The technology integration is being prepared as the event takes shape.
The next chapter